Working on my Tan: The Ultimate Tanning Guide
Italy
2024
“I’ve always thought of the beach as a utopia, fantasized about from afar throughout the year. The words ‘summer holiday’ conjure up dreams of glistening beaches, scorching sun and the perfect golden tan.
“Growing up, I noticed how much importance women in my culture gave to tanning. The wish for a tan was almost universal. Today, despite being older, coming back from a beach holiday without a tan feels like a faux pas. Taking a closer look at the rituals and routines that I, my peers and many Italian women practice to get that glow, I wondered about this behaviour that is considered ‘normal’ and ‘acceptable’ in the sun. In this series, I tried to depict these rituals in a satirical way. I used an exaggerated, almost kitsch aesthetic, with an aim to challenge the common belief that these practices are healthy and harmless.” – GS
Portfolio
About the artist
The Italian photographer Giulia Sidoli was born in 1998, growing up surrounded by various art forms that have permeated her family’s life and history. Her work, which is both contemplative and critical, focuses on the unconscious aspect of our behaviours. She observes and questions our behavioural patterns and attempts to reveal some of their absurdities and inconsistencies.